Brandon Sports & Aquatic Center

Brandon Swim and Tennis Club was founded more than 40 years ago. As with many organizations that have been in business for an extended period of time, services often evolve beyond their original offering. Brandon Swim and Tennis Club outgrew its name. Vroman Graves Associates donated its branding expertise to assist in renaming the facility and to develop a new brand to better represent the services of the club today. The organization has been renamed Brandon Sports & Aquatic Center. The new positioning statement is “Building Character through Athletics.” For the logo, we developed a series of icons that represent the core programs offered by the Center. Each icon also serves as the primary design element for the competition teams of the club.

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