NavAsset

VGA worked closely with new company NavAsset, to better understand their areas of expertise, their goals, and their visions. We sought to develop naming options that were creative, flexible and meaningful. The final name chosen for the company was NAVASSET, which was derived from the company’s ability to navigate through any information necessary to resolve asset management quandaries. Among the list of positioning statements that were also developed by VGA, the client selected: Empowered by Knowledge. The logo and brand was also designed by VGA to accurately depict the new name and positioning statement.

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